All payments made in the preview are in test mode. Use card 4242 4242 4242 4242 to test.
The Middle East Playbook · 2026 Edition
Launch your fashion brand
in the Middle East — without
burning 18 months and a six-figure budget.
A 23-page strategic checklist + playbook used by international brands entering Dubai, Riyadh and Doha. Built from a decade of advising fashion brands into the GCC — and the failures I've watched happen when this work is skipped.
From $27USD · one-time
Two tiers · Instant download · Optional 60-min 1:1 strategy call
What's Inside
10 phases. 3 appendices. Every step.
- ◆Phase 1 — Market intelligence & beachhead selection (UAE vs KSA vs Qatar)
- ◆Phase 2 — Legal structure, licensing & trademark protection (avoid squatting)
- ◆Phase 3 — Pricing, landed cost & margin strategy for the Gulf
- ◆Phase 4 — Cultural intelligence: modesty spectrum, marketing, do's & don'ts
- ◆Phase 5 — Retail partner selection framework + red-flag clauses to refuse
- ◆Phase 6 — Logistics, warehousing, returns (30–45% return rates planned for)
- ◆Phase 7 — Launch PR & influencer strategy with publication shortlist
- ◆Phase 8 — Operations, service & retention (WhatsApp, clienteling, VIP)
- ◆Phase 9 — The full 90-day launch plan, day by day
- ◆Phase 10 — The 7 most common failure patterns and how to avoid them
- ◆Appendix A — Retail partner scoring framework (weighted)
- ◆Appendix B — Document checklist (attestation, trademark, commercial)
- ◆Appendix C — Glossary of GCC commercial terms
Who this is for
You're a founder or commercial lead.
- — You have a fashion brand doing well in your home market.
- — You know the GCC is the highest per-capita opportunity in luxury fashion.
- — You've had vague conversations with distributors that went nowhere.
- — You don't yet have a clear, sequenced plan for the first 90 days.
What you'll walk away with
A defensible launch plan.
- — A chosen beachhead market with documented rationale.
- — A landed-cost model and pricing position you can defend to a board.
- — A retail partner shortlist with a refusable contract template.
- — A 90-day calendar your team can actually execute against.
Included with your purchase
Three bonuses worth the price alone.
Bonus
Complimentary 20-min strategy call
Once you've worked through Phase 1, book a free 20-minute call to pressure-test your beachhead market and identify your highest-leverage moves.
Bonus
Retail partner shortlist framework
The exact scoring sheet I use with advisory clients to evaluate distributors before signing — refuses bad deals before they cost you years.
Bonus
The 90-day launch sequence
Day-by-day cadence from contract signature to public launch — the same one used by brands now retailed across Doha, Riyadh and Dubai.
Choose your tier